When you log and reforest a CO2-emitting purchase from a particular company, that data is added to our Impact Board:
The data in the table is based on the total activity of people using the Reforest mobile app. Only logged purchases for which a user has actually paid to plant trees to remove their CO2 emissions are included. ‘CO2 reforested by retailer’ figures represent the amount of CO2 that company has removed by planting trees through Reforest.
For more details on how we estimate CO2 emissions, please read our FAQ.