Plant-a-tree campaign for event booth visitors

Zurich: AON Conference

A splash of green for event attendees

Background

Zurich often exhibits tradeshows and conferences and wanted something to help their booth stand out. They came to Reforest looking for a way to engage event attendees with their sustainability efforts and wanted something fresh and exciting that would reach the hearts and minds of the people that matter to their business.

The goal was to build brand loyalty and connection by giving their booth visitors feel something unique and part of the journey.

Solution

Using the Reforest platform, Zurich planted a tree for each person who visited their booth. People were invited to connect to their own personal tree, using links & QR codes that were visible at multiple touchpoints. The process also captured their names and email addresses.

Zurich also used Reforest’s Event Dashboard which was displayed on a screen at the booth to track impact, highlighting the people who participated and randomly awarded prizes.

Outcome

Of the 220 attendees who had attended the conference, 54% of people scanned the QR code to claim their unique tree, generating 118 leads for Zurich.

As part of this overall campaign, Zurich planted 252 trees resulting in the removal of 57.75t of CO2.

Planet-friendly solutions for your organisation

Engage customers with your brand's impact

Create tree-planting campaigns for customers and team members.

Contact us to see how this could work for you.

Want more content? Subscribe to our newsletter

Subscribe to our newsletter

Inspiring you with the wonderful environmental impact your business can make

We'll keep you informed about the restoration projects you can support, as well as changes to the Reforest platform that will help make it easier to share your brand's impact story.

Reforest is made with  by a team across Australia. We acknowledge the Traditional Owners of the land, and pay respect to their elders, past, present and emerging.

©2024 Reforest Australia Pty Ltd. All Rights Reserved.
Terms of Service | Privacy Policy | Refund Policy