Reforest connected Zurich with a conservation sanctuary restoration project. Using a CRM integration, Zurich sent their new insurance customers a link to their unique tree.
This link enabled their customers to see the tree Zurich planted for them and claim it to track in their personal dashboard. The link also shows the total impact Zurich made through the campaign to make customers feel like they contributed to meaningful climate action.
The campaign showed great customer engagement and enhanced the post-purchase experience with 71% open rates and 38% click-through rates.
By the end of this campaign, Zurich planted over 2,000 trees in the conservation sanctuary. Ultimately, this will create a habitat for the critically endangered Southern Brush-tailed Rock Wallabies.
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Reforest is made with ♡ by a team across Australia. We acknowledge the Traditional Owners of the land, and pay respect to their elders, past, present and emerging.